Marketing communication as an instrument designed to shape image of advocates and legal counsels – what forms of client impact are permitted and how are they perceived in legal circles - Merkwa, Marcin; Gębarowski, Marcin; Wiażewicz, Joanna (Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej)
Keywords: marketing usług prawniczych; komunikacja marketingowa; radca prawny; adwokat